The Distribute phase is where marketing and community management activities kick in as well as monitoring and tracking of smart contract usage. It's usually an ongoing phase that begins at first deployment and grows in scope together with the size of the community.

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Distribute may involve some of the below activities:

• Marketing & sales activities (including collateral development)
• Community management
• Business development (partnerships)
• Integration development
• Monitoring and analytics
• On-chain protocol control(e.g., keepers)
• Governance & voting

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